occurs when one person uses words and body language to inappropriately criticize another person. Verbal abuse often involves 'putdowns' and name-calling intended to make the victim feel they are not worthy of love or respect, and that they do not have ability or talent. If the victim speaks up against these statements, they are often told that the criticisms were "just a joke", and that it is their own problem that they do not find the joke funny. They may also be told that no abuse is happening; that it is "all in their head". Verbal abuse is dangerous because it is often not easily recognized as abuse, and therefore it can go on for extended periods, causing severe damage to victim's self-esteem and self-worth. Damaged victims may fail to take advantage of opportunities that would enrich their lives because they come to believe they are not worthy of those opportunities.