When it comes to creativity, as well as building a product or idea, putting things off can actually make things better. But it depends on what you’re procrastinating on and how you’re actually procrastinating on it. If you’ve got those two things down, then delaying action can give you the time to evaluate your options, and to mitigate risk by helping your brain make well thought-out choices.
Important note: procrastination is NOT about doing nothing…
Instead, it’s about allowing thoughts and ideas to be processed.
I like to think of it as allowing something I’m working on to marinate for a little while, kinda like marinating a piece of chicken and letting it sit for a few hours before coming back and throwing it on the grill.
It tastes better that way.
I actually do this with article and podcast ideas sometimes…
For example: I might get a good idea for an article while I’m watching a movie or something. When that happens, I’ll whip out my iPhone and start writing the article (or at least get a rough title going for it) and then I’ll save it to iCloud (aka: let it marinate), before coming back to it later on.
Later on, when I get back, I might work on the article some more. Or I might not work on it at all for another three weeks. I might add ideas to the article randomly. Or I might just come back to it as soon as I possibly can, so that I can pick back up where I initially had the idea, and then work on it until I’m totally done.
In other words, I keep the loop open for however long I need to in order to let my mind make whatever connections it needs to make before I close the loop and finish the article.
That’s what I mean by “strategic procrastination” — procrastinating on stuff when it’s actually advantageous to do so.
This type of procrastination leads us to consider a variety of options, problems and solutions with whatever it is that we’re working on.